Advertising to children: right or wrong?
To a kid, everything’s better in a McDonald’s wrapper.
Are your kids McDonald’s brainwashed?
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How to effectively advertise musicians
How do you advertise an event that features some of the world’s finest musicians? Simple. With a stunning piece of visual artistry.
How to use cutouts in advertising
Here are two clever print ads for the suicide prevention centre, CVV. The strapline reads, “Help yourself”.
Mer-chan sees these ideas as inspired by the excellent art of Peter Callesen.
Light drawing and light writing
Light-drawing and light-writing is getting a fair bit of attention lately. Take these two commercials (below) for Sprint (also seen on Marc Schiller’s blog). Quite creative don’t you think?
How to ruin a job interview
The following television advertisement shows Saatchi & Saatchi NY’s Tide Interview. Just one slip of the spoon can ruin any chance of landing that job.
First impressions count.
How to advertise running shoes
“Man boobs. They really suck.”
I enjoyed this running shoes advertisement from Nike.
Model divorces geek after he spends $1M declaring his love
We’re seeing a shift in global advertising, and it’s favouring the consumer. Advertisers must realise that us consumers want to converse with the people who are being handed our hard-earned cash.
Who’s getting it right?
→ Continue reading Model divorces geek after he spends $1M declaring his love
The power of subliminal advertising
The first clip (above, lasting about 6 minutes) shows Derren Brown, supposed expert at suggestion and influence, experimenting with the minds of two advertisers. Do you believe it?
This next, shorter clip (lasting almost 2 minutes) is an ad for the 1959 Chevrolet Impala.
Hawaiian Tropic advertising, good or bad?
With the help of the agency Grey, in Stockholm, Hawaiian Tropic sunscreen have been producing some interesting magazine ads recently.
→ Continue reading Hawaiian Tropic advertising, good or bad?
The hook of high-impact roadside campaigns
Roadside ad campaigns have more in common with blogs than you think.
Both have fast moving traffic and a hideously small opportunity to make a visual statement that lasts. The best ones leave the audience pondering about what they’ve just seen and (hopefully) create discussion around the office water cooler later that day.
→ Continue reading The hook of high-impact roadside campaigns