Hawaiian Tropic advertising, good or bad?

With the help of the agency Grey, in Stockholm, Hawaiian Tropic sunscreen have been producing some interesting magazine ads recently.
The double page spread above (courtesy of Ivan at Ads of the World) is supposed to reflect the ‘before and after’ of using the Hawaiian Tropic sunscreen – you’re pink before and brown afterwards (obviously targetted [...]

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The hook of high-impact roadside campaigns

Roadside ad campaigns and blogs have more in common than you think.
Both have fast moving traffic and a hideously small opportunity to make a visual statement that lasts. The best ones leave the audience pondering about what they’ve just seen and (hopefully) create discussion around the office water cooler later that day.
Here’s an exceptional [...]

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Star Wars Advertising on the cheap

How about this for making the most of your advertising spend? Remove the front panel of the display case to uncover the tube lights beneath. Are they light sabers? Do they represent the III of Episode III? Nice work from the enVision Agency in Denmark (via advertising for peanuts).
Personally however, I think there’s no better [...]

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The twisted reality of fashion advertising

Up to 24 million people in the US experience an eating disorder. Nearly 50% of Americans know someone with an eating disorder. 15% of young women in the United States show considerable disordered eating attitudes and behaviours. Reports show girls as young as five years of age have weight concerns, and think about going on a diet. (Source)

Why is that?

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Google AdSense makes you look unprofessional?

Just how much do you value your own appearance? Would you give up on making a great first impression for a few extra dollars a month? AdSense can be lucrative for some, but at what cost to your business is the inclusion of AdSense blocks on your online presence?
When I began blogging, I experimented with [...]

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How to create an advert that makes you hungry

“You’ve got to wrap ‘em up in newspaper, not brown paper or white.”
How about this newspaper ad for a fish and chip shop? The lime segment is one I haven’t seen before. Lemon, yes, but lime? It even makes me think this particular chip shop is a little different to normal ones. First they show [...]

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Screamfest poster designs

Here are a couple of posters designed to advertise Screamfest – Los Angeles’ independent horror film festival.
I think they’re very well put together, using an original idea. It’s a shame the organisers couldn’t create a website that also gets the thumbs up. View the Screamfest website here.
I found the posters through Ads of the World, [...]

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Hawaiian Tropic print advertisement

Here’s a superb example of print advertising, from Grey advertising agency in Stockholm, Sweden.
The product being advertised is Hawaiian Tropic sunscreen and the tagline beside the lower right corner image reads, “Enjoy the sun”.
My thoughts are that more exposure will be given to this double page spread than any other in the magazine. They could [...]

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Get free Google, Yahoo and MSN sponsorship

Do you want old friends or family to be able to easily find you online? Is your name a common one that you think will never be at the top of a Google, Yahoo or MSN search? Well, here’s a quick and easy way to get yourself a FREE sponsored link at the top of [...]

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BMW’s manual gear shift

Here’s an ad from BBDP & Fils for BMW’s 7 Series.
The ad title is ‘The Inch’ and the straplines reads, “We’ve replaced with gear shift with your thumb.”
What are your thoughts? Click on the image to see a larger picture.

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