A brand identity designer working with clients across the globe. Get in touch if you want to hire me, or if there's something you think I can help with.


The Chip Shop Awards 2008

chip shop awards

The Chip Shop Awards is about fostering and recognising creativity with no boundaries and no rules. It’s an international creative awards, open to anyone with great ideas. The 2008 awards ceremony was recently held in Edinburgh, Scotland, with brand guru Michael Wolff acting as Chairman. Here I feature some of the winning designs.

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World Wildlife Federation ad campaign

hand towel dispenser

It’s not very often that I see an advertising campaign I instantly appreciate. That’s the power of imagery, and the power of targeting our environmental responsibilities.

This paper towel dispenser shows an ad campaign for the World Wildlife Federation (WWF), and the strapline reads:

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The hypocrisy of Unilever advertising?

Unilever brand logos

Dove, a Unilever-owned brand, have launched quite the insightful viral video campaign, called Dove Onslaught, which aims to highlight how todays children are bombarded with false advertising messages on a constant basis. In this article I discuss the possible hypocrisy behind Unilver as a whole.

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Advertising to children: right or wrong?

McDonalds apple

To a kid, everything’s better in a McDonald’s wrapper.

Are your kids McDonald’s brainwashed?

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How to effectively advertise musicians

How do you advertise an event that features some of the world’s finest musicians? Simple. With a stunning piece of visual artistry.

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How to use cutouts in advertising

CVV ad cutout

Here are two clever print ads for the suicide prevention centre, CVV. The strapline reads, “Help yourself”.

Mer-chan sees these ideas as inspired by the excellent art of Peter Callesen.

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Light drawing and light writing

Light drawing by Lichtfaktor

Light-drawing and light-writing is getting a fair bit of attention lately. Take these two commercials (below) for Sprint (also seen on Marc Schiller’s blog). Quite creative don’t you think?

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How to ruin a job interview

The following television advertisement shows Saatchi & Saatchi NY’s Tide Interview. Just one slip of the spoon can ruin any chance of landing that job.

First impressions count.

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How to advertise running shoes

“Man boobs. They really suck.”

I enjoyed this running shoes advertisement from Nike.

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Model divorces geek after he spends $1M declaring his love

We’re seeing a shift in global advertising, and it’s favouring the consumer. Advertisers must realise that us consumers want to converse with the people who are being handed our hard-earned cash.

Who’s getting it right?

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