Advertising to children: right or wrong?

McDonalds apple

To a kid, everything’s better in a McDonald’s wrapper.

Are your kids McDonald’s brainwashed?

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How to effectively advertise musicians

How do you advertise an event that features some of the world’s finest musicians? Simple. With a stunning piece of visual artistry.

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How to use cutouts in advertising

CVV ad cutout

Here are two clever print ads for the suicide prevention centre, CVV. The strapline reads, “Help yourself”.

Mer-chan sees these ideas as inspired by the excellent art of Peter Callesen.

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Light drawing and light writing

Light drawing by Lichtfaktor

Light-drawing and light-writing is getting a fair bit of attention lately. Take these two commercials (below) for Sprint (also seen on Marc Schiller’s blog). Quite creative don’t you think?

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How to ruin a job interview

The following television advertisement shows Saatchi & Saatchi NY’s Tide Interview. Just one slip of the spoon can ruin any chance of landing that job.

First impressions count.

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How to advertise running shoes

“Man boobs. They really suck.”

I enjoyed this running shoes advertisement from Nike.

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Model divorces geek after he spends $1M declaring his love

We’re seeing a shift in global advertising, and it’s favouring the consumer. Advertisers must realise that us consumers want to converse with the people who are being handed our hard-earned cash.

Who’s getting it right?

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The power of subliminal advertising

The first clip (above, lasting about 6 minutes) shows Derren Brown, supposed expert at suggestion and influence, experimenting with the minds of two advertisers. Do you believe it?

This next, shorter clip (lasting almost 2 minutes) is an ad for the 1959 Chevrolet Impala.

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Hawaiian Tropic advertising, good or bad?

Hawaiian Tropic ad

With the help of the agency Grey, in Stockholm, Hawaiian Tropic sunscreen have been producing some interesting magazine ads recently.

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The hook of high-impact roadside campaigns

Sukle

Roadside ad campaigns have more in common with blogs than you think.

Both have fast moving traffic and a hideously small opportunity to make a visual statement that lasts. The best ones leave the audience pondering about what they’ve just seen and (hopefully) create discussion around the office water cooler later that day.

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