It’s not very often that I see an advertising campaign I instantly appreciate. That’s the power of imagery, and the power of targeting our environmental responsibilities.
This paper towel dispenser shows an ad campaign for the World Wildlife Federation (WWF), and the strapline reads:
Dove, a Unilever-owned brand, have launched quite the insightful viral video campaign, called Dove Onslaught, which aims to highlight how todays children are bombarded with false advertising messages on a constant basis. In this article I discuss the possible hypocrisy behind Unilver as a whole.
To a kid, everything’s better in a McDonald’s wrapper.
The Chicago Sun Times recently reported, Are your kids McDonald’s brainwashed?
The article follows research by Stanford University’s associate professor of pediatrics, Dr Tom N. Robinson. The study, involving 63 children aged 3–5, had the kids taste the exact same McDonald’s food, wrapped in branded and un-branded packaging. Every time, the food in the un-branded wrappers lost the taste test.
Question: how do you advertise an event that features some of the world’s finest musicians?
Answer: with a stunning piece of visual artistry.
This video sequence (embedded above) is stunning, and I love how it subtly highlights the names of each musician in time to the classical piano music. The musicians mentioned will be making an appearance […]
Here are two clever print ads for the suicide prevention centre, CVV. The strapline reads, “Help yourself”.
Mer-chan sees these ideas as inspired by the excellent art of Peter Callesen.
Quite similar in idea to this falling cutout ad for Blood Donation.
Okay, so the first passer-by might rip the hanging figure off the page, but I think […]
Light-drawing and light-writing is getting a fair bit of attention lately. Take these two commercials (below) for Sprint (also seen on Marc Schiller’s blog). Quite creative don’t you think?
They remind me of Toben Seymour’s music video for the song Jubilee by the Willowz (shown below).
I’ve been seeing more and more light-drawing over the past month […]
First impressions count
The above television advertisement shows Saatchi & Saatchi NY’s Tide Interview. Just one slip of the spoon can ruin any chance of landing that job.
Via ADVERTOLOG
“Man boobs. They really suck.”
I enjoyed this running shoes advertisement from Nike.
I’m also liking the improved YouTube functionality after you view their movies. If you’ve already watched the short video clip above you’ll be seeing related videos in thumbnail version below it, along with a star rating out of five. Quite a nice little feature.
You […]
Advertiser and Consumer: a dying relationship?
We’re seeing a shift in global advertising, and it’s favouring the consumer. Advertisers must realise that us consumers want to converse with the people who are being handed our hard-earned cash.
Below is a short, quite clever video clip about The Break-Up. It was produced under the guidance of Geert, a […]
The first clip (above, lasting about 6 minutes) shows Derren Brown, supposed expert at suggestion and influence, experimenting with the minds of two advertisers. Do you believe it? Via advertising for peanuts.
This next, shorter clip (lasting almost 2 minutes) is an ad for the 1959 Chevrolet Impala.
Isn’t it just amazing how Chevrolet make use of […]