Brand naming resources

“It’s easy to think anyone can come up with a good name, but it’s more complicated than that. An idea can come from anywhere, but getting buy in and seeing it through is tough. In fact, naming can be one of the hardest parts of a branding project.”

From a naming handbook by Wolff Olins. Via @gradiate.

A naming handbook

These naming specialists are listed at the end.

With a few relevant books.

I found another that seems worth picking up.

And some online pieces.

When you have a few name ideas, check if they’re available.

And an honourable mention for Bernadette Jiwa who coined Work for Money, Design for Love.

Update: 01 April 2014
How to Name Things, on Subtraction.

9 responses

  1. Thanks for all the links, David. You read my mind. Naming seems like it would be so simple but it’s truly the most difficult for me. I appreciate all these resources in one place.

  2. Tell me about it. After researching names two years ago when I was starting my own business, I felt confident in the name I chose. Three months ago, I received a cease and desist from a much larger firm in CA. After speaking with two trademark attorneys, I’ve learned a lot. Now it’s taken over a month to figure out a new name. We seven started picking random words. Most were taken. It is very difficult to find a unique and compelling name for our “creative” business. Thx for the resources.

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