Logo design, logo designer | BMW’s manual gear shift

9 spot-on reader comments to “BMW’s manual gear shift”

1. Pinksy, on February 8th, 2007 said:

   Looks a bit too phallic to me!

2. Richard, on February 8th, 2007 said:

   I quite like it, although the gear shift on the thumb looks a little bit off to me for some reason…

   I’d prefer the strapline to read “We’ve just replaced the gear shift.” or something a little more creative.

   Love the site design, in particular your logo!

   Richard

3. David Airey, on February 8th, 2007 said:
   It’s a valid point Pinksy, although you could say that all gear sticks are phallic looking. Then should BMW stay clear of stick shift advertising?

   You got me thinking though. It’s a clever idea, and one I like, but I’m not sure I’d want to use this particular image. Perhaps if more of the hand was shown rather than it being cut off the page it would be more effective.

   Richard, thanks for the kind words. I think the thumb would look less out of place, as mentioned above, if more of the hand was in the shot.

4. Vectormonkey, on February 8th, 2007 said:

   At first glance, I like the clean layout, drawing the eye nicely to the thumb.

   On second glance, Pinksy does have a point, sorry.

   On third glance, and I’m not sure why I have this reaction, I’m filled with an urge to grab the thumb and probably hurt the hand shifting into 4th gear.

   Other than that, it’s great.

5. Beth Ellen, on February 8th, 2007 said:

   I don’t see phallic but then again I am pure. :) I don’t understand the strapline. The phrasing is awkward. I don’t get the ad but then maybe because it is about cars? So, is it a “thumbs up” kinda thing?

6. David Airey, on February 9th, 2007 said:
   Vectormonkey, it’s reverse I’d be worried about, not fourth.

   Beth Ellen, BMW have added a thumb shift to their 7 Series. There’s no gear stick in the middle of the car. It’s a little button behind the steering wheel were your indicator or window wiper levers are, kind of like Formula One cars, except a lot slower and more comfortable.

7. Nathan Nash, on February 10th, 2007 said:

   I like the concept. I think it is a pretty neat idea.

8. BMW videos, on September 14th, 2007 said:

   On another note, we don’t get manual trans in the united states for the 7 series so it is interesting to see what the knob looks like.

9. David Airey :: Graphic Designer, on September 14th, 2007 said:
   BMW vids,

   The knob doesn’t actually resemble a thumb, but I appreciate you stopping by. ;)

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