How to improve your article headlines
A short while ago, Brian Clark of Copyblogger asked his readers to submit article headlines they wanted improved. I left a comment with Brian, asking that he give feedback on this headline of mine:
How my readers helped improve my blog.
Here’s Brian’s revision and his reasoning behind the choice.
Headline:
Here’s How You Improved My Blog
Reasoning:
When both addressing and referring to the reader, it’s better to speak directly to them, even though it’s likely not every reader contributed a suggestion. Remember, it’s a conversation. You wouldn’t normally refer to someone you’re speaking to in the third person.
With so many “how” headlines out there, I like to add “Here’s” as a preface. It adds specificity to the headline promise without resorting to a numerical list approach.
I debated whether to use “this” instead of “my” when referring to the blog the content is hosted on, and ended up sticking with my due to the contrast with you. I also removed the word helped; if the blog was improved due to the suggestions of readers, helped is superfluous and the resulting headline is more powerful.
Brian goes on to help other readers with their headlines and you can read the full Headline Remix Madness post here.
Cheers Brian. Your tips are very much appreciated.
Should you wish to learn more about copywriting, here’s a list of my favourite copywriting blogs.
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3 spot-on reader comments to “How to improve your article headlines”
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Interesting post. Brian’s done a good job with your headline.
In the printed press people get paid a hell of a lot of money just for writing headlines, probably more than the copywriters. It is a valuable skill.
It makes you realise how challenging managing a blog is - being a creative designer, copyriter, headline editor, and editor in chief all in one.
Not to mention advertsing, marketing..etc
I for one am finding it a great learning process.
Brian’s site is a superb resource. One that’s been on my blogroll pretty much since I started.
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