It’s great when I publish a post and you leave comments. What I publish doesn’t always call for a response, but when it does, and you reply, it encourages me to keep going. But is an interest in discussion the only reason you leave your thoughts?
The ulterior motive is gathering pace.
In his post, Do You Comment Enough To Be Authority, Alex Sysoef recommends that you do the following.
“Locate as many blogs relevant to your niche as possible with CommentLuv enabled. Make it a point that EACH time you publish a new post to comment on at least 10 blogs to get 10 links to your posts.”
For the unfamiliar, CommentLuv is a WordPress plugin that alters the comments other people leave on your blog. It automatically extracts the headline of the commentator’s latest blog post, and adds it as a link at the end of their comment.
Alex claims his method is proven to boost your search rankings for individual posts, but my standpoint is that chasing backlinks from blogs is time better spent elsewhere, writing your own cornerstone content for example. That’s not to say I advise against commenting on blogs within your niche. Quite the opposite. If you leave a genuine comment relevant to the discussion (regardless of what plugins a blog has installed) you’ll gain a lot more than if you set out with ulterior motives.
The real value from blog comments is when we learn something (a quote, a tip, a different perspective), and I’ve definitely learned a lot from your discussions here.
A couple of years back, Andy Beard published a somewhat related blog post, 32 Forms of Linking Payola (broken link removed, 2014), talking about what motivates us to link to other websites. There’s one point in particular that stands out for me:
“…your audience isn’t stupid, and if you haven’t attempted to disclose as much as possible, that can have a huge influence on how much they trust your opinions…”
In a way, that works within comment sections too.
Do you know what I mean? It can be obvious when comments aren’t genuine, left for a purpose other than to join in the discussion — driving traffic for instance. And moderation can be troublesome enough already.
What you think about comments with ulterior motives? Do you target higher search rankings or traffic when leaving a remark? Do you mind others doing that on your blog? Alternatively, if the comment is relevant does it matter?