Albert Estruch from Barcelona-based studio Atipus got in touch to share a free download of the Blanch font family that was used in their Fruita Blanch identity.

"Blanch is a display typeface for the Fruita Blanch brand, a family-run company that, for four generations, has dedicated itself to the cultivation and marketing of sweet fruits.

"This typeface family came about from a search for a traditional font with a contemporary feel which reflected the Blanch products; artisanal recipes, adapted to our modern times.

"This is a modular typeface family halfway between a 50s style sans serif and the range of numerical characters which most labelling machines use. These are seemingly contrasting concepts which lend themselves to the creation of an atypical font. The Blanch typeface family is comprised of 6 different font weights; 3 condensed weights and 3 caps weights. They are: Blanch condensed, Blanch condensed inline, Blanch condensed light, Blanch caps, Blanch caps inline, and Blanch caps light."

Blanch is available on a “pay what you want” basis from the Lost Type Co Op.

Nicely done.