When it comes to the first time you view a website, what do you look for? I suppose that hinges on the purpose of your visit. For instance, if you go to a news site you want to see the headlines first, and easy navigation. If you go to a shopping site you want a great search facility and obvious security. If you go to an advertising agency on the other hand, then what do you want?
I want originality.
There are precious few sites out there that pique my interest as much as that of Leo Burnett. Why? Because “big ideas come out of big pencils”. Have a look for yourself and let me know what you think.
I recently stumbled upon another site that makes use of a similar user experience – that of the pointer creating page patterns.
Here’s a screenshot of the wildcard.jp.org website:
It’s a much smaller site, but one that’s fun while it lasts.
Do you have a favourite?