Logo design, logo designer | Logo design process for Berthier Associates

66 spot-on reader comments to “Logo design process for Berthier Associates”

1. David Pache, on October 30th, 2008 said:

   Timeless, I really like the simplicity and attention to detail. The organic version was quite nice too but the final design is definitely the winner. Good job David ;)

2. Phil Norton, on October 30th, 2008 said:

   I love the simplicity of it David, and am a huge fan of Gotham too, so great to see how it can be subtly tweaked to suit a purpose. Also nice to see that, even though you’re in Northern Ireland, you’re able to get jobs from all over the world!

   Phil Norton’s last blog post…Tanks for the CMS

3. Patrick McCoy, on October 30th, 2008 said:

   I am bookmarking this. What a great slowing of the process behind something as simple as a full typography logo. The amount of work and time that must have gone into it is amazing. I think this should be showed to all the people that scoff at typography only logos because they think no work goes into them.

   Really good job. I like it. Much improved over the past logo.

   -Patrick

4. Jim, on October 30th, 2008 said:

   First post here, so how do?

   I really like the logo, I think it works well at displaying the logo in a fresh and modern new light and is also very simple and spacious - fulfilling the international part and it being very easy for everyone, regardless language to read.

   If I were to change one thing however, and this is only a small picky opinion on a great design, would be to remove the left section of the crossbar of the ‘t’. The ‘t’ and ‘h’ seem to stand out a little for me, i think it is because you have edited the other letters but left the ‘t’ and ‘h’ pretty much untouched and them seem to look ‘plonked’ in the middle. Removing the left section of the crossbar might of given the middle of the logo a little more creative ‘twinge’ and settled better with the rest.

   But like i say, just a small picky point on a great design - nice to see your sketches and progress throughout the project.

   P.S. ‘plonked’ and ‘twinge’ are Yorkshire technical terms.

5. David Airey, on October 30th, 2008 said:
   David,

   Thanks very much. Ultimately, the organic version was a little too natural, but it was fun experimenting with those forms.

   Phil,

   It’s great to know that my physical location proves no barrier to the clients I work with, and it was a pleasure collaborating with my first customer in Japan. Thanks for the compliment.

   Patrick,

   You’re absolutely right. Logotypes need just as much attention to detail. Good of you to comment.

   Jim,

   I’m very well thanks, and hope you are too. Those Yorkshire terms are great, by the way, and I’m glad you appreciate the sketches. Bye for now.

6. Chris Spooner, on October 30th, 2008 said:

   Love the customisation of the type, really gives the logo a unique appearance.

   Chris Spooner’s last blog post…Encoding a Photoshop Mockup into XHTML & CSS

7. Gavin Coertzen, on October 30th, 2008 said:

   I recently subscribed, and I must say, your feeds are probably the only ones I read in full.

   That said, I have to compliment you, not only on the above logo, but your work in general. It’s outstanding and very creative.

   Thank you for sharing your experiences. Keep up the good work.

8. Julia Hall, on October 30th, 2008 said:

   I agree with Jim in that the ‘t’ in particular stands out in the logo. A more circular curve on the base of the ‘t’ to echo the circular curves of the other letters would make it much more seamless.

   As always, your description of your work and process is fascinating and insightful.

9. James Nowland, on October 30th, 2008 said:

   great solution, well done!

10. ptamaro, on October 30th, 2008 said:

    Stellar work. Thanks for sharing your process. It does remind me a bit of the Brother type treatment (see http://www.brother.com) which is similar. Please don’t take that the wrong way though. The Brother type seems ‘mashed’ together, whereas your treatment is like furniture shapes carefully placed on a floor plan.

    Also, there’s an elegance to your treatment – you’ve really delivered on the words and terms they wanted the new logo to express and represent. The spacing “feels” perfect here and the forms flow without having to be squished together. I really like the organic treatment as well, but the final choice fits the nature of the company much better.

    Dominique seems to be a very challenging client, but in a good way… It seems like the challenges presented to you have been reflected in the delivery of stunning results. The attention to detail really stand out. I agree with Jim above, but I almost want to see how the letter forms would work with the right side of the crossbar on the “t” removed leaving just the shorter left side so that the “r” flows into it? That said, I think it’s also important to know when to stop and when you have it “just right”. I think you really got this one just right.

    ptamaro’s last blog post…Smashing Magazine: Nov ‘08 Calendar

11. Karl, on October 30th, 2008 said:

    Nice work David.

    The logo somehow reminds me of the Brother logo.

12. Max, on October 30th, 2008 said:

    I think you made a good job of it, definatly and improvement on the 1990s logo, i think logos are sometimes best with out imagery, the final logo reminds me of the “brother” printer logo probably because of the b letter from, and you probaly hit all the key words he was looking for.

    not sure im keen on the alignment of the visit card white ink even tho its meant to wrap around the card. i guess its one of those things your meant to see in person tho.

    Good stuff.

13. David Airey, on October 30th, 2008 said:
    Chris, Julia, James, Karl,

    Thanks for your comments. Kind of you to take the time.

    Gavin,

    Always a pleasure welcoming a new subscriber. I hope I continue to offer content of interest.

    ptamaro,

    Each client brings a new challenge, and I enjoyed working through Dominique’s suggestions. He has a team of talented designers to back him up, and their opinions were also taken on board throughout the process. Good of you to offer some suggestions.

14. Ramkarthik, on October 30th, 2008 said:

    David,
    The logo looks very good. It’s clean and just the way I like it. I have never designed a logo but looking at the process, it does seem to be a lot of work and glad it has paid off.

    Ramkarthik’s last blog post…Syte Black Review: How You Can Instantly Create Profit Pulling Websites

15. David Airey, on October 30th, 2008 said:
    Max,

    The idea with the wrapped logo on the card was to add some visual interest — to have the information flow from front to back, whilst keeping the design as simple as possible.

    Ramkarthik,

    A lot of people don’t appreciate the work that goes into logos, which is part of the reason why I offer these brief write-ups.

    Thanks for both dropping by.

16. Jacob Cass, on October 30th, 2008 said:

    Is this your first logotype David? The closest I have come to a logotype logo was my True Connect logo design.

    I think the design works however I did notice the T problem also, possibly cutting the left or right side of the T off would make it less visible. I wish I had such neat sketches, mine area all over the joint!

    Another job well done.

    Jacob Cass’s last blog post…FREE Books For You + Me As A Featured Designer

17. Leandra Ganko, on October 30th, 2008 said:

    My favorite parts of this logo are the “e”s, without that simple element, this might/could be mistaken for an unaltered font. Thanks for showing us the before and after on the typeface, I love to see the process. Beautiful work!

18. inspirationbit, on October 30th, 2008 said:

    Thanks so much for taking us behind the scenes on this logotype process. The final product is outstanding.
    I actually think that you did the right thing by not chopping out the left end of the cross on ‘t’, though ‘e’ treatment is a bit out of place. But on the other hand, I think that the sticking out ‘e’ is very appropriate for this company—modern, classic, but with a quirk.
    Really well done!

    inspirationbit’s last blog post…Designing A Sustainable Future

19. George - LogoDesign.org, on October 30th, 2008 said:

    I like it, almost too simple for me but it really works on the business cards. It’s nice your client understands good design, I can’t think of very many of my previous clients who wouldn’t freak out when presented with a design that simple. Good job.

20. Jon, on October 30th, 2008 said:

    I originally subscribed to your feed several months ago, but I must admit that I neglected to read it amid the mountain of work that’s been building since then. I finally sat down and caught up on what I’ve been missing.

    Thank you so very much for dissecting your creative process and sharing it. I’m an in-house designer working on a re-brand of the company I work for, and your posts have reinvigorated my passion for the project.

    Also, I just requested samples of the Plike paper form paper-papers.com. Thanks again!

    Jon’s last blog post…jonfisher: Thinning out more feeds from my GReader.

21. Antonio, on October 30th, 2008 said:

    David, excellent job as usually. Love the visit cards. I do have to disagree with you on one thing though, and it has to do with your process and is subjective. Your comment “sketches allow for a free flow of ideas, un-restricted by computers” is misleading. This assumes that computers are limited and don’t allow a free flow of ideas. Personally, I think the opposite is true, at least for me. I keep sketches to a minimal and do them to just get a general idea down. I then move on to the computer where I’m much faster and can be more precise.

    In the end it’s up to the style of the individual but there is an attitude in the design community that one must ALWAYS start with sketches. I don’t agree with that at all.

    Anyway, awesome work.

22. David Airey, on October 30th, 2008 said:
    Jacob,

    There have been others, but this is the first logotype I’ve chosen to display on my site. I think the ‘t’ works well, but I do appreciate reading how you’d change the design.

    Leandra,

    Like you, I also find the ‘e’ to be the most dynamic of the characters — the one that makes the most visual impact over the design.

    Vivien,

    Thanks very much for your compliment. The ‘e’ underwent quite a few changes that aren’t shown here, as did the other characters. Very close attention was also paid to the letterspacing, and in the end, both the client and I are happy with the result. Always pleasing.

    George,

    Sounds like those clients you mention don’t appreciate the work behind the scenes (research, brainstorming etc.). That’s a shame.

    Jon,

    You’re more than welcome, and I hope you enjoy those Plike samples. It is a very nice card. Good luck with the re-brand you’re working on.

    Antonio,

    It’s interesting how you find computers don’t restrict the thought process. For me, when I want to record a thought or idea, the fastest way I know is to record it on paper. A tablet would do a similar job, but where using a mouse pointer and keyboard is involved, I don’t think it compares.

    I agree you should choose what works best for you. One reason why I mention sketching is because a lot of budding designers I come into contact with wouldn’t even contemplate using a pen, not realising the benefit. I guess I’ve just got into the habit of churning out ideas before sitting at a computer, and I don’t think it’s a bad one. I’m very glad of the break from looking into a monitor, that’s for sure.

    I don’t mean to tell people how to design, so apologies if it came across that way. Here I talk about how I design, and people are very welcome to take from that what they want.

    Thanks for adding to the conversation, and having me think about the words I use.

23. Richard, Peacock Carter, on October 30th, 2008 said:

    Fantastic work, David. Our old typeface was a customised version of an existing type, which had much the same treatment as Berthier’s.

24. Kristen, on October 30th, 2008 said:

    I like this logo very much. But it leaves me a little mystified, as do practically all of your logos…

    I’m pretty young (experience-wise) in the design world, and one of the things I constantly struggle with is the balance between utter simplicity and complete encapsulation of a philosophy or message. This Berthier logo (and many of your others) is simple but refined, and strongly font driven, but the fonts you opt for are also very simple. I guess what I’m wondering is, at what point in the process do you know you’ve left the arena of just plonking down some bold fonts and words and a plain little icon, and arrived at brilliant, well-balanced design that sends the right message?

    Just to be clear, I’m not suggesting that *your* logos are just fonts, words, plain little icons. I’m saying that *I* sometimes spend weeks messing with fonts, words and plain little icons before I finally feel like I’ve hit on a solid, satisfying design. And sometimes I never do arrive. You, though, have the magic touch (and a stellar eye)!

25. Rob Russo, on October 30th, 2008 said:

    Another fine specimen. Great job on the customizations and keeping it simple. (Wondering why I’ve yet to purchase Gotham myself.)

    Rob Russo’s last blog post…Fifty People, One Question

26. Gareth Coxon - Dot Design, on October 30th, 2008 said:

    Great work David, really like it, its everything the brief described. Clean, modern, but exciting, I like the use and adaption of Gotham. Dealing with the negative and positive space when adapting typefaces can be tricky but you have pulled it off to great effect. Good work!

    Gareth Coxon - Dot Design’s last blog post…Artist / Designer Interview 4 - Krzysztof Domaradzki

27. Fabian, on October 30th, 2008 said:

    Great simple modern design David and classy to boot.I’m starting to experiment with font customizing, but sadly it comes out looking like a dogs breakfast…can you offer any tips?

28. Jin, on October 30th, 2008 said:

    David, I really like the simplicity of the logo, and I appreciate you explaining the design process.

    In your article you mentioned:
    the aim which was to find the right balance to work alongside Japanese Kanji.

    Could you elaborate a bit more on this? Kanji is the Chinese characters used in Japanese writing. There’s also Hiragana and Katakana. Kanji is more complex structure and less organic than the other two forms. How did you come up with the logo to compliment all three written forms?

    Thanks!

    Jin’s last blog post…Familiarity & Learnability

29. Rafie, on October 30th, 2008 said:

    It’s good to be here. I always love the design process. All I can do to contribute is to share the same thing to the people of my mother tongue. Truly an inspiration. Designer icon. Keep up your good work!

    Rafie’s last blog post…Got the job!

30. Mary Ann, on October 31st, 2008 said:

    Great work. Love the simplicity. Do you ever share how much you charge for your logos? Or give a range, say for this one?

31. James Kurtz III, on October 31st, 2008 said:

    What an improvement. Great work. This is my favorite of your recent projects.

32. Steve O, on October 31st, 2008 said:

    Nice work David. I’m not entirely sold on the balance of the shapes, but that may be my hang-up! It’s certainly a big improvement on the previous logo and works well on the visit card and website. Btw, you know Google indexes Flash now?

33. Sumesh, on October 31st, 2008 said:

    The rounded e and r looks sweet. But I’m surprised that the owner did not want any other art/vector as part of the logo - something that communicates the idea of their business.

34. Deirdre, on October 31st, 2008 said:

    David,

    Congratulations on a great design and a satisfied client!

    I want to add that your feeds have helped me immensly by giving new insight and perspective to both general design and logos.

    Thanks for often giving us not only the finished design, but the process as well!

    ~Deirdre

35. Antonio, on October 31st, 2008 said:

    David, don’t get me wrong, I wasn’t accusing you of telling people how to design. I just wanted to add another point of view from someone who starts off with a computer and not a sketch book. It’s all subjective really.

36. Viola, on October 31st, 2008 said:

    I personally am not bothered by the “t” and think this is great! Would have come up with something along the same lines if you had been given complete creative freedom? I liked their input and think that their logotype looks wonderful but I still wonder.

37. Rick Elwood, on October 31st, 2008 said:

    Great design as always, I’m loving the font mods. The business cards turned out very nice as well.

    One thing I was confused on was the white “ink” that was used. From the picture it looks like the foiling used on your cards or possibly a spot uv coating.

38. Meraj Khattak, on October 31st, 2008 said:

    I really liked this new logo. It gave me new directions to think while working on my projects.

39. firebubble - logo design, on October 31st, 2008 said:

    I really like what you have done David to the Gotham typeface especially the way you have rounded the ‘b’. This is a really nice logo. It is so much more professional and attractive than their old logo which did look a little dated. I Also really like the portrait business card or ‘visit card should I say. I usually always go for a landscape format when it comes to business card design but seeing your attractive portrait design has made me think that it is time I explored the portrait format. I think this is probably one of my favorite logos you have done and it will make an excellent addition to your impressive portfolio. Well done David.

40. Armin, on October 31st, 2008 said:

    darn, I’m late…

    First thing I noticed about the logo, was how the _bowl_ of the ‘h’ and ‘b’ are non-circular, I think it adds character.Then Phil started complaining about the crossbar, what a schmuck ;)
    Also the ‘e’ seems a bit right-heavy compared to how well balanced the other letters are, but it seems the best solution as it is right now.

    Congrats and thanks very much for sharing!

    Armin’s last blog post…GIMP Dynamic Filters

41. David Airey, on October 31st, 2008 said:
    Richard,

    Do you have your old typeface online anywhere? It’d be nice to have a look.

    Kristen,

    Good question. You mention this:

    …one of the things I constantly struggle with is the balance between utter simplicity and complete encapsulation of a philosophy or message.

    I think it’s important to remember that a logo doesn’t need to encapsulate the whole message. I’d go so far as to say most effective logos don’t. Logos, primarily, as used as identifiers — symbols that help organisations stand apart from their competitors. You want the target audience to remember the logo, and often they’ll only catch a quick glimpse of the design. Therefore, simplicity aids recognition.

    Does that help explain things?

    Rob, Gareth,

    Thank you kind sirs. Can you guess that Gotham is one of my favourites?

    Fabian,

    What helped with this type customisation, which you’ll notice from the image in the post, was that basically all the changes removed parts of the original text. So my tip is not to add too much, and first see if you can take anything away. Remember what Antoine de Saint-Exupery said:

    Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.

    Not that I’d say I’m perfect, mind.

    Jin,

    Thanks for picking up on a mistake within my text. I understand that Kanji are characters used in Japanese writing, so to phrase them as ‘Japanese Kanji’ was incorrect. Berthier use Kanji in their marketing material, so it was important the logo was of a similar line-weight, to keep a level of consistency when shown together. Hiragana and Katakana weren’t mentioned, because, though I’m guessing here, aren’t required for the Berthier stationery.

    Rafie, James,

    Good of you both to say so. Enjoy your weekend!

    Mary Ann,

    You’ll find a range of prices within my logo design questionnaire. Thanks very much.

    Steve O,

    Come to think of it, I remember seeing that a few times floating through my feed reader (Google indexing Flash). I can’t imagine it’s nearly as good as html though, is it? My knowledge is pretty thin to be honest.

    Deirdre,

    Glad to know you’re enjoying the subscription to my site. It’s a pleasure to have you as a reader.

    Antonio,

    No worries at all, buddy. I wasn’t taking it that way, and completely agree to the levels of subjectiveness that surround design.

    Viola,

    I’m really not sure what direction I’d have gone in with complete creative freedom. A large part of my job is to interpret, and act upon the wishes of others, which is why I enjoy working on personal projects too (for the extra freedom).

    Rick,

    I’d wondered if someone might ask that (about the ink). I angled the card at just the right angle so the sunlight would reflect off it. Without such a reflection, the reversed logo isn’t very noticeable — something I’m discussing with Dominique for his next card run.

    Meraj, bubble,

    Good of you both to comment, and I’m very happy to offer new directions for your own works.

42. Paul Anthony, on October 31st, 2008 said:

    David,

    Great final result - would be interested to see your process on the actual font modification process. There might be a blog post in there somewhere! It’s something I personally have never undertaken - but clearly makes a serious impact on the final delivered result - what tools are you using for the job etc?

    Paul Anthony’s last blog post…Google Analytics visualisation tool.

43. Dainis Graveris, on October 31st, 2008 said:

    oh, that’s excellent job, I love all of Your logotypes for now..:) and thanks for showing whole process again :)

    Dainis Graveris’s last blog post…30 Beautiful Illustrator Brush and Symbol Collection

44. Rodrigo Alexandre Coelho, on October 31st, 2008 said:

    Hi David,
    I like so much this kind of post with your work process, but I’m always curious especially about your brainstorming and mind mapping processes.
    Can you share these phases with us?
    Thanks.

45. Jordan Joseph, on November 1st, 2008 said:

    Great LogoType design.

    Whenever I do any design that will be printed I’m always worried about how it looks on my iMac vs how it will look on paper. What sort of steps do you go through to ‘calibrate’ your monitor so that what you design will be reflected on printed media? The black/white options for this logo won’t be an obstacle, but how did you decide on which shade of gray to use based on what you expected the printed result to be?

    Jordan Joseph’s last blog post…Reinventing The Wheel - Apple.com

46. Steve, on November 1st, 2008 said:

    I really enjoy these job breakdowns, this sort of approach would benifit almost any proffession. I personally find the organised clear headed model difficult to achieve, so I am taking notes, thanks David.

    Steve’s last blog post…Twisted T-shirts, elusive exclusive merchandise

47. viince, on November 2nd, 2008 said:

    i think the new logo looks fresh and clean. And the catalog looks nice as well. Thank you for sharing your process.

    viince’s last blog post…Yes, We Can.

48. Kathy @ Virtual Impax, on November 2nd, 2008 said:

    You make it look SO EASY!

    This logo “before and after” is a great example of something “good” being made “better”!

    Isn’t it amazing how much a font can communicate? I’m just blown away by the tiny “alterations”.

    Thanks for sharing the process. Awe inspiring!

    Kathy @ Virtual Impax’s last blog post…Steps to Starting a Small Business: #2 - The Implementation

49. pat taylor, on November 2nd, 2008 said:

    Outstanding again!
    How long have you been designing logos and other stuff?

50. Andrew Kelsall, on November 3rd, 2008 said:

    Hi David, like many who have commented, I really like the design. I’d give you some positive criticism, but there isn’t much except the issues already raised.

    I was just wondering one thing. When you sent the files off to Dominique, what kind of black did you specify in the eps file? Is the reversed logotype over-laid on flat-black, or a custom CMYK mix (eg 60/40/40/100)? Also did you send him a ‘knocked-out’ version?

51. Andrew Kelsall, on November 3rd, 2008 said:

    Sorry, I forgot…also, was it a Pantone or spot colour Black?

52. Juno, on November 5th, 2008 said:

    Another awesome logo. Just another day at the office of Mr. Airey. Kudos to you, David.

53. Karina, on November 5th, 2008 said:

    I just discovered your blog and I really enjoyed this post and pretty much your blog overall.

    I’ve been interesting in going into the field of design but unfortunately my current university does not offer a solid graphic design program other universities in the area have but that does not stop me from trying to learn on my own!

    Karina’s last blog post…On being a better artist

54. David Airey, on November 5th, 2008 said:
    Paul, Rodrigo,

    Those are nice ideas for blog posts, thanks (type modification, mindmapping process etc.).

    Dainis, Steve, viince, Kathy,

    You’re all very welcome, and thank you.

    Jordan,

    Good question. To be honest, I’m never 100% sure how a design will look in print, when viewing it on a monitor. The print company you use, the ink, the paper, will all have a bearing on the outcome. A proof should always be requested, prior to large runs.

    Pat,

    I’ve been involved with graphic design since back in 1995, when I first began my art and design studies.

    Andrew,

    Dominique was a client who was more than capable altering the filetypes himself (or having his designers alter them), so where the file supply was concerned, I sent over a four colour process version, using 100% Key.

    I’d normally provide other options, but it wasn’t necessary. Dealing with designers helps in that respect. I hope that answers your question?

    Juno, Karina,

    Glad you both enjoyed this logo feature.

55. LaurenMarie - Creative Curio, on November 6th, 2008 said:

    Wow, what a glowing testimonial from Dominique! That must’ve felt good :)

    Was it a stretch for you to use only type to design this logo? Most of the ones you show us have a mark as well. You did an excellent job incorporating open, fresh and comfortable into the logo. I think this is one of my favorites of yours I’ve seen so far. Would you say this project was the most challenging you’ve worked on? I would’ve been so intimidated by Dominique!

    LaurenMarie - Creative Curio’s last blog post…Mail Merge is Dead! Long Live InDesign Data Merge!

56. Chaitanya VRK, on November 6th, 2008 said:

    Nice process, I love they way you treated the font to get that round and refined shapes. A kind of a tutorial. Thank you.

    Chaitanya VRK’s last blog post…Choosing the right paper for your print needs

57. Ryan, on November 6th, 2008 said:

    Hi David – a great result! When customising a font like this, it might have been interesting to let us see the different versions of modifications – assuming you had them and it wasn’t just an evolving process. To see versions where you went too far, or decided it wasn’t enough would be great to see!

58. David Airey, on November 6th, 2008 said:
    Lauren,

    I was very happy that Dominique gave his testimonial. Especially as I’m more than pleased with the result. This project was certainly one of my more challenging ones, but not because there’s no separate icon / symbol. Mainly because I was working with designers, so there was a bit more give and take than usual.

    Thanks, Chaitanya.

    Ryan,

    I didn’t want to bore readers with too long a post, hence all the pieces I’ve left out of the process, such as the various modifications that were disregarded. It’s good to know you’d like to see them, though. Cheers for that.

59. Andrew Kelsall, on November 6th, 2008 said:

    @ David. Yeah, thanks for the info…

60. jason, on November 9th, 2008 said:

    Good stuff!

61. Amanda Vlahakis, on November 17th, 2008 said:

    Beautiful, I like it a lot - in it’s pure form and also ‘in use’.

    I think a lot can be achieved when adapting fonts, I often do this when designing and some of my favourite designs have adapted from altering font shapes.

    I was about to ask you ‘what font is that it’s gorgeous’, but then I spotted your explanation of how the letters evolved.

    It looks very good on their website also.

    Amanda Vlahakis’s last blog post…Drooling In Ikea

62. David Airey, on November 18th, 2008 said:
    Thanks Amanda.

    I’m very pleased with how Dominique has presented the logo online. On many previous occasions I’ve had clients enlarge their online logo and leave no breathing room.

63. Mike, on November 21st, 2008 said:

    How did you edit the font? Did you use some type of font editor?

64. David Airey, on November 21st, 2008 said:
    Mike,

    I used Adobe Illustrator — what I always use when digitally creating logos.

65. Micah, on December 1st, 2008 said:

    great work on this one. i always a sucker for a modified gothic typeface (especially gotham). it’s interesting to see so many ideas that lead back to something so elegantly simple.

66. João Guerra, on January 5th, 2009 said:

    Hi David,

    I like very much your work in this logo, with the modifications on typeface you turn it very fresh. Thank you for share your process work.

    Best Regards!

What are your thoughts?

Simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. Comments should be respectful of other voices in the discussion. I reserve the right to edit or delete comments at my discretion.