The graphics in this six and a half minute video aren’t great, but if you’re interested in branding, the subject matter should be (audio branding). Uploaded to YouTube a year ago, the video has racked-up just 4,000 views. I think it’s worth spreading a little further.
“Sound branding (also known as audio branding, sonic branding, acoustic branding, or sonic mnemonics) is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers, taking advantage of the powerful memory sense of sound.”
Via Delphine Hirasuna, editor of @Issue
Audio branding elsewhere:
Building Brand Value Through the Strategic Use of Sound, on AIGA