How to effectively advertise musicians
How do you advertise an event that features some of the world’s finest musicians? Simple. With a stunning piece of visual artistry.
This video sequence (embedded above) is stunning, and I love how it subtly highlights the names of each musician in time to the classical piano music. The musicians mentioned will be making an appearance at the Junge Wilde event in Germany this September, and the advert is the work of German ad agency Jung von Matt / Elbe.
It has been developed for a new print and online campaign, advertising the highly renowned Konzerthaus Dortmund (Philharmonie für Westfalen) where the Junge Wilde event is taking place.
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15 appreciated comments to “How to effectively advertise musicians”
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Nice piece, I like the piano bit in particular. Just developing a website for band at the moment, but their a little more scooter/Mod/Pop/60’s than classical, not sure the budget would stretch anyway!
Jamie
Cool video – I wonder how they came up with the concept? Generally advertising for music events is rather simplistic, so this makes quite a change from the norm. Good stuff :)
Love the typography. It really reminds me of some orange squash adverts (though done in a much upmarket manner) where orange squash gets poured into a glass and becomes a character swirling around in the water.
Wow! Even the Philharmonic is going high tech! Personally, I hope they never incorporate the high tech into the performances… promotions are fine… but for the music… pure.
vvvvvvery nnnnnnnice video. I love the colours, the wash out ink effects, the synchronization with the music – very beautifully done!
Tara, now you mention it I can see those Squash drink ads. Nice recollection.
Calvin, I agree that the music is best left pure. I’m partial to a little classical music now and again.
really nice video and music.
the performer is fazil say, a very famous turkish piona performer. and the song belongs to asik veysel who was a traditional musician in turkey,died so long ago.and lyrics of this song is about death and asik veysel said death is my faithful friend ever.
Thanks for that insight. Good of you to comment.
begining is not very catching /for me/, but the rest is amazing in mid more amazing and then the most amazing.
Generally advertising for music events is rather simplistic, so this makes quite a change from the norm.
i was wondering if i could send you a logo i made in a digital graphic design class advertising musicians. Is there any way you could give me feed back on how i could improve on my skills…. I am only a Jr. but i am VERY interested in logo design and photo editing. Please email me and tell me if you would be willing to do so…
Thanks!
Feel free to send me your logo design. My email address is on the contact page.
Really beautiful and so rhythmic too. A good concept that has been done well and really highlights the musicians.
Man i have work to finish and i was looking for inspirational resource and so i found your site on the way and now i am fighting myself to leave it :)) Amazing resource ever seen at one place
Glad you both enjoyed the video.