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	<title>Comments on: AIGA President Debbie Millman on spec work</title>
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	<link>http://www.davidairey.com/aiga-president-debbie-millman-spec-work/</link>
	<description>David is a graphic designer passionate about brand identity. Here&#039;s his portfolio and a wonderful community of 100K+ designers subscribed to his blog.</description>
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		<title>By: Connor Swegle</title>
		<link>http://www.davidairey.com/aiga-president-debbie-millman-spec-work/comment-page-1/#comment-124768</link>
		<dc:creator>Connor Swegle</dc:creator>
		<pubDate>Sat, 14 Nov 2009 18:08:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=896#comment-124768</guid>
		<description>Internships are spec work. Pitching is spec work.  Both are ways that lead to greater opportunities. The truth of the matter is that if you position yourself well, have a good dialogue with your potential clients, and are able to deliver a great product, people know not to ask you to do anything for free.  I think that the there should be a footnote to the idea of not doing spec work- Don&#039;t ever do spec work (if you are good enough to charge for your work)</description>
		<content:encoded><![CDATA[<p>Internships are spec work. Pitching is spec work.  Both are ways that lead to greater opportunities. The truth of the matter is that if you position yourself well, have a good dialogue with your potential clients, and are able to deliver a great product, people know not to ask you to do anything for free.  I think that the there should be a footnote to the idea of not doing spec work- Don&#8217;t ever do spec work (if you are good enough to charge for your work)</p>
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		<title>By: Catherine</title>
		<link>http://www.davidairey.com/aiga-president-debbie-millman-spec-work/comment-page-1/#comment-121723</link>
		<dc:creator>Catherine</dc:creator>
		<pubDate>Tue, 15 Sep 2009 08:30:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=896#comment-121723</guid>
		<description>&#039;Opting for the pro bono route may give you some experience, but it won’t put food on the table.&#039;

This is another misconception, as a lot of non-profits do have a design budget. You just need to ask.

Basically, it is up to each designer to decide just how much of their time will be donated - probono. 

I used to cut my charges in half, and the non-profits had to get donations to cover the rest.

Also, designers are usually allowed to approach companies to donate money to cover a part (or all) of the design costs. 

This is how the real world works when you become a full-fledged designer, so might as well use a system that is already in place.</description>
		<content:encoded><![CDATA[<p>&#8216;Opting for the pro bono route may give you some experience, but it won’t put food on the table.&#8217;</p>
<p>This is another misconception, as a lot of non-profits do have a design budget. You just need to ask.</p>
<p>Basically, it is up to each designer to decide just how much of their time will be donated &#8211; probono. </p>
<p>I used to cut my charges in half, and the non-profits had to get donations to cover the rest.</p>
<p>Also, designers are usually allowed to approach companies to donate money to cover a part (or all) of the design costs. </p>
<p>This is how the real world works when you become a full-fledged designer, so might as well use a system that is already in place.</p>
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		<title>By: Larry</title>
		<link>http://www.davidairey.com/aiga-president-debbie-millman-spec-work/comment-page-1/#comment-121710</link>
		<dc:creator>Larry</dc:creator>
		<pubDate>Mon, 14 Sep 2009 21:22:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=896#comment-121710</guid>
		<description>&quot;If we give away our work for free … we give away more than the work. We give away our souls.&quot; – AIGA President Debbie Millman

Does that mean that if we sell our work, we&#039;re selling our souls? This over-the-top language tries to confuse the issue. This is an economic problem, not a moral one.

I thought Ram&#039;s comments were interesting in that he used the spec process to learn about the design world and make some money, but once he established himself he &quot;realized how damaging&quot; spec work is, &quot;especially to full time designers.&quot;

It seems that most people who condemn spec work have already made it to the top of the profession. They&#039;re doing a healthy business based on their established reputations and don&#039;t like the way spec work erodes their income. That&#039;s understandable. But it&#039;s also understandable how someone who is desperately trying to establish themselves would go the spec route.

When I hear established professionals tell young designs to just do pro bono work or work non-design job on the side to make money, I can&#039;t help but think how condesendingly dismissive that is. Opting for the pro bono route may give you some experience, but it won&#039;t put food on the table. Working as a waiter or waitress might put food on the table, but it won&#039;t give designers the resume/CV they need to be considered for bigger jobs.

I&#039;m not sure what the solution is, but a healthy first step in finding one is understanding the problem. It isn&#039;t a matter of good vs. evil. It&#039;s a matter of competing economic interests.</description>
		<content:encoded><![CDATA[<p>&#8220;If we give away our work for free … we give away more than the work. We give away our souls.&#8221; – AIGA President Debbie Millman</p>
<p>Does that mean that if we sell our work, we&#8217;re selling our souls? This over-the-top language tries to confuse the issue. This is an economic problem, not a moral one.</p>
<p>I thought Ram&#8217;s comments were interesting in that he used the spec process to learn about the design world and make some money, but once he established himself he &#8220;realized how damaging&#8221; spec work is, &#8220;especially to full time designers.&#8221;</p>
<p>It seems that most people who condemn spec work have already made it to the top of the profession. They&#8217;re doing a healthy business based on their established reputations and don&#8217;t like the way spec work erodes their income. That&#8217;s understandable. But it&#8217;s also understandable how someone who is desperately trying to establish themselves would go the spec route.</p>
<p>When I hear established professionals tell young designs to just do pro bono work or work non-design job on the side to make money, I can&#8217;t help but think how condesendingly dismissive that is. Opting for the pro bono route may give you some experience, but it won&#8217;t put food on the table. Working as a waiter or waitress might put food on the table, but it won&#8217;t give designers the resume/CV they need to be considered for bigger jobs.</p>
<p>I&#8217;m not sure what the solution is, but a healthy first step in finding one is understanding the problem. It isn&#8217;t a matter of good vs. evil. It&#8217;s a matter of competing economic interests.</p>
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		<title>By: David Airey</title>
		<link>http://www.davidairey.com/aiga-president-debbie-millman-spec-work/comment-page-1/#comment-121117</link>
		<dc:creator>David Airey</dc:creator>
		<pubDate>Fri, 11 Sep 2009 14:35:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=896#comment-121117</guid>
		<description>I&#039;ve been preaching pro bono to those needing to build their portfolio for some time now, Douglas. Glad you&#039;re of the same opinion.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve been preaching pro bono to those needing to build their portfolio for some time now, Douglas. Glad you&#8217;re of the same opinion.</p>
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		<title>By: Douglas Bonneville</title>
		<link>http://www.davidairey.com/aiga-president-debbie-millman-spec-work/comment-page-1/#comment-120917</link>
		<dc:creator>Douglas Bonneville</dc:creator>
		<pubDate>Thu, 10 Sep 2009 14:22:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=896#comment-120917</guid>
		<description>A lot of spec work is done by designers, as some stated above, looking to crack open some opportunity and get some real work in their portfolio. But spec work is not necessary!

What you want to do, if you need portfolio work, is do it pro bono. What is the difference? There is a big difference!

In the spec model, the relationship is one-sided and upside down. You are the slave and maybe you&#039;ll get paid. It feels bad. The design process is affected by that.

In the pro bono model, you are the aggressor, the one on top and in control. You decide who to give your services to and under what conditions. Since the receiving party will not be remunerating you, they have no sway. You feel good the whole process through.

Find a way to give away / donate work to the business, person, charity, or other group of your choice. Find out what they need and do the work for free. You will feel great about the work, do a great job, have a happy relationship, spread goodwill, and it just might lead to paid work from the pro bono client as well as referrals.

Just say no to spec and yes to pro bono!</description>
		<content:encoded><![CDATA[<p>A lot of spec work is done by designers, as some stated above, looking to crack open some opportunity and get some real work in their portfolio. But spec work is not necessary!</p>
<p>What you want to do, if you need portfolio work, is do it pro bono. What is the difference? There is a big difference!</p>
<p>In the spec model, the relationship is one-sided and upside down. You are the slave and maybe you&#8217;ll get paid. It feels bad. The design process is affected by that.</p>
<p>In the pro bono model, you are the aggressor, the one on top and in control. You decide who to give your services to and under what conditions. Since the receiving party will not be remunerating you, they have no sway. You feel good the whole process through.</p>
<p>Find a way to give away / donate work to the business, person, charity, or other group of your choice. Find out what they need and do the work for free. You will feel great about the work, do a great job, have a happy relationship, spread goodwill, and it just might lead to paid work from the pro bono client as well as referrals.</p>
<p>Just say no to spec and yes to pro bono!</p>
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		<title>By: David Airey</title>
		<link>http://www.davidairey.com/aiga-president-debbie-millman-spec-work/comment-page-1/#comment-117923</link>
		<dc:creator>David Airey</dc:creator>
		<pubDate>Sun, 23 Aug 2009 16:25:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=896#comment-117923</guid>
		<description>I can see how that German saying could backfire, Astrid.

Kathy, so 99designs offer sample questions about copyright infringement, but I don&#039;t see how that will prevent it from occurring. If a &quot;designer&quot; is perfectly willing to steal a design and pass it off as their own, don&#039;t you think it&#039;s a fair assumption that they&#039;re also willing to lie about it?

Adam, we&#039;ve been chatting about RFPs and spec work, summed up in &lt;a href=&quot;http://www.davidairey.com/aiga-president-debbie-millman-spec-work/#comment-116579&quot; rel=&quot;nofollow&quot;&gt;this comment above&lt;/a&gt;.</description>
		<content:encoded><![CDATA[<p>I can see how that German saying could backfire, Astrid.</p>
<p>Kathy, so 99designs offer sample questions about copyright infringement, but I don&#8217;t see how that will prevent it from occurring. If a &#8220;designer&#8221; is perfectly willing to steal a design and pass it off as their own, don&#8217;t you think it&#8217;s a fair assumption that they&#8217;re also willing to lie about it?</p>
<p>Adam, we&#8217;ve been chatting about RFPs and spec work, summed up in <a href="http://www.davidairey.com/aiga-president-debbie-millman-spec-work/#comment-116579" rel="nofollow">this comment above</a>.</p>
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		<title>By: adam</title>
		<link>http://www.davidairey.com/aiga-president-debbie-millman-spec-work/comment-page-1/#comment-117386</link>
		<dc:creator>adam</dc:creator>
		<pubDate>Thu, 20 Aug 2009 22:25:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=896#comment-117386</guid>
		<description>is it spec work that is the enemy here or the crowd sourcing / design contest websites? (i am not supporting spec or crowd sourcing, i am just trying to raise discussion points)

and what about when a design firm does work for a proposal or bid? we are doing the work and then competing against the work of other firms, without knowing for sure we will be getting the job. or is it because that has been a part of the industry for so long and we are competing against other professionals and not against some plumber, stay-at-home mom or teenager who happen to have a computer and pirated versions of software, that we accept this but not the latter?

what about the little coffee shop owner who realizes he needs to spruce up his logo and collateral and such to stay relevant, but doesnt know any designers or how to go about hiring a freelancer so he turns to the all-powerful interwebs and stumbles upon a crowdsourcing site? he is not intentionally trying to crumble the design industry, but that route seems like a good route.

how do we reach him and help him get what he needs and to understand that a professional can help him with much more than by just designing a crappy logo? he doesnt care about a bunch of designers bitching if he gets what he wants/needs for a good price (well, what he thinks he needs, anyways; )</description>
		<content:encoded><![CDATA[<p>is it spec work that is the enemy here or the crowd sourcing / design contest websites? (i am not supporting spec or crowd sourcing, i am just trying to raise discussion points)</p>
<p>and what about when a design firm does work for a proposal or bid? we are doing the work and then competing against the work of other firms, without knowing for sure we will be getting the job. or is it because that has been a part of the industry for so long and we are competing against other professionals and not against some plumber, stay-at-home mom or teenager who happen to have a computer and pirated versions of software, that we accept this but not the latter?</p>
<p>what about the little coffee shop owner who realizes he needs to spruce up his logo and collateral and such to stay relevant, but doesnt know any designers or how to go about hiring a freelancer so he turns to the all-powerful interwebs and stumbles upon a crowdsourcing site? he is not intentionally trying to crumble the design industry, but that route seems like a good route.</p>
<p>how do we reach him and help him get what he needs and to understand that a professional can help him with much more than by just designing a crappy logo? he doesnt care about a bunch of designers bitching if he gets what he wants/needs for a good price (well, what he thinks he needs, anyways; )</p>
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		<title>By: Kathy &#124; Virtual Impax</title>
		<link>http://www.davidairey.com/aiga-president-debbie-millman-spec-work/comment-page-1/#comment-116749</link>
		<dc:creator>Kathy &#124; Virtual Impax</dc:creator>
		<pubDate>Fri, 14 Aug 2009 12:58:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=896#comment-116749</guid>
		<description>I think designers will find - in the long run - that crowdsourcing sites like 99designs are going to STRENGTHEN not WEAKEN the design profession.  

While you look at these sites and see designers working on spec - I am seeing behind the scenes on the client side of the table.  

99designs has recently begun giving contest holders &quot;questions&quot; to ask a designer before the contest ends... and it includes such pesky little things like image licensing issues.  

AH - when those questions begin to fly - the rubber meets the road and suddenly the bored unemployed factory worker with an artist aspiration and access to flickr can&#039;t answer questions about licensing.  

Education is an important tool.  When you&#039;re a designer - you&#039;re &quot;selling&quot; more than your design - you&#039;re selling your expertise.  

I think designers will eventually find the crowd sourcing sites will provide a new crop of &quot;educated&quot; design consumers in the future.</description>
		<content:encoded><![CDATA[<p>I think designers will find &#8211; in the long run &#8211; that crowdsourcing sites like 99designs are going to STRENGTHEN not WEAKEN the design profession.  </p>
<p>While you look at these sites and see designers working on spec &#8211; I am seeing behind the scenes on the client side of the table.  </p>
<p>99designs has recently begun giving contest holders &#8220;questions&#8221; to ask a designer before the contest ends&#8230; and it includes such pesky little things like image licensing issues.  </p>
<p>AH &#8211; when those questions begin to fly &#8211; the rubber meets the road and suddenly the bored unemployed factory worker with an artist aspiration and access to flickr can&#8217;t answer questions about licensing.  </p>
<p>Education is an important tool.  When you&#8217;re a designer &#8211; you&#8217;re &#8220;selling&#8221; more than your design &#8211; you&#8217;re selling your expertise.  </p>
<p>I think designers will eventually find the crowd sourcing sites will provide a new crop of &#8220;educated&#8221; design consumers in the future.</p>
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		<title>By: Astrid</title>
		<link>http://www.davidairey.com/aiga-president-debbie-millman-spec-work/comment-page-1/#comment-116721</link>
		<dc:creator>Astrid</dc:creator>
		<pubDate>Fri, 14 Aug 2009 02:25:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=896#comment-116721</guid>
		<description>Hi David, yes, very professional comments in your last link. I would say let them speak for themselves.

I personally don&#039;t want to work with any clients who leave it up to a contest to create their future logo/CI, one of the most important communication elements of their business. 

That somehow tells me how these clients value business and business partners. 
Usually clients who know that they have to pay for quality are easy to work with.
(although some of them participating in contests might just be uneducated about the whole thing) 

I also think by now (after following these discussions in the US, here in Australia and in Germany) that specs work will always be around in some way but I also think it&#039;s a bit of a hype at the moment which will slow down again, the market will regulate itself. 
Back in Germany they had the slogan over the last years &quot;Geiz ist geil&quot; which means something like &quot;being stingy is cool&quot; - this now seems to start backfiring. 

A young designer can get experience in working pro bono if it&#039;s really tough to get proper jobs at the moment or as an intern. Being in direct (non virtual) contact with clients/agencies would also help to learn more about the costs involved running a design business. 
I agree that it would be more effective to get any job for awhile to make some money and concentrate to get a proper start in the design industry.

Astrid</description>
		<content:encoded><![CDATA[<p>Hi David, yes, very professional comments in your last link. I would say let them speak for themselves.</p>
<p>I personally don&#8217;t want to work with any clients who leave it up to a contest to create their future logo/CI, one of the most important communication elements of their business. </p>
<p>That somehow tells me how these clients value business and business partners.<br />
Usually clients who know that they have to pay for quality are easy to work with.<br />
(although some of them participating in contests might just be uneducated about the whole thing) </p>
<p>I also think by now (after following these discussions in the US, here in Australia and in Germany) that specs work will always be around in some way but I also think it&#8217;s a bit of a hype at the moment which will slow down again, the market will regulate itself.<br />
Back in Germany they had the slogan over the last years &#8220;Geiz ist geil&#8221; which means something like &#8220;being stingy is cool&#8221; &#8211; this now seems to start backfiring. </p>
<p>A young designer can get experience in working pro bono if it&#8217;s really tough to get proper jobs at the moment or as an intern. Being in direct (non virtual) contact with clients/agencies would also help to learn more about the costs involved running a design business.<br />
I agree that it would be more effective to get any job for awhile to make some money and concentrate to get a proper start in the design industry.</p>
<p>Astrid</p>
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		<title>By: David Airey</title>
		<link>http://www.davidairey.com/aiga-president-debbie-millman-spec-work/comment-page-1/#comment-116620</link>
		<dc:creator>David Airey</dc:creator>
		<pubDate>Wed, 12 Aug 2009 20:52:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=896#comment-116620</guid>
		<description>&lt;a href=&quot;http://www.specwatch.info/SW1.MS1.html&quot; rel=&quot;nofollow&quot;&gt;What spec advocates think about designers against it&lt;/a&gt;. Hmmmm.</description>
		<content:encoded><![CDATA[<p><a href="http://www.specwatch.info/SW1.MS1.html" rel="nofollow">What spec advocates think about designers against it</a>. Hmmmm.</p>
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