1968 AIGA Annual cover, by Paul Rand
“AIGA has reiterated its longtime position that spec work is not in the interest of either designers or clients and we are now redoubling our efforts to educate, inform and inspire clients and designers alike to work respectfully, intelligently and fairly.
“I am personally vigorously, passionately and fundamentally AGAINST designers being asked to do work on spec and neither I nor my firm will ever participate in speculative work. I have said it before and I will say it again: Speculative work denigrates both the agencies and the designers that participate. If we give away our work for free, if we give away our talent and our expertise, we give away more than the work. We give away our souls.”
Designing on spec leads to many problems for both the designer and client. I’ll not go into details here, because it’s all been said elsewhere.
- Don’t design on spec, by Jeffrey Zeldman
- Spec Work Arithmetic, from the Speak Up Archive
- Why speculative design is wrong, on Boagworld
- An interview with SpecWatch, on Web Designer Depot
- Spec Work Is Evil / Why I Hate CrowdSpring, by Andrew Hyde
- More logo design contest nonsense, on The Logo Factor
- Pay the Designer, on 8164
- SpecWatch on design contests, on Logo Design Love
- Why CrowdSpring Owners Should Be Ashamed of Their Business, by Brian Yerkes
- Is Tim Ferriss acting like an asshole? On ideasonideas
- The Personal Cost of Designing on Spec, by Mark Boulton
Twitter accounts worth following
Debbie, I’m delighted for you and your new role with AIGA, and I hope it all works out brilliantly.
And a very special thanks to Cat for her tireless efforts.