Don’t spend time dreaming of future clients when you should be focusing on those you have.
The Dog and the Shadow
“A dog had stolen a piece of meat out of a butcher shop and was crossing a river on his way home when he saw his shadow reflected in the water below. Thinking that it was another dog with another piece of meat, he became intent on capturing the other piece as well. Once he snapped at the treasure below, however, he dropped the prize that he was carrying and thus lost everything he had.”
Grasp at the shadow and you will lose the substance.
Aesop on the business of design:
- Aesop on hiring a professional
- Aesop on design contests
- Aesop on client focus (this post)
- Aesop on giving critiques
- Aesop on kindness
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