Aesop on client focus
Don’t spend time dreaming of future clients when you should be focusing on those you have.
The Dog and the Shadow
“A dog had stolen a piece of meat out of a butcher shop and was crossing a river on his way home when he saw his shadow reflected in the water below. Thinking that it was another dog with another piece of meat, he became intent on capturing the other piece as well. Once he snapped at the treasure below, however, he dropped the prize that he was carrying and thus lost everything he had.”
Grasp at the shadow and you will lose the substance.
Aesop’s Fables, published by Penguin Popular Classics. On Amazon.com. On Amazon.co.uk
Aesop on the business of design:
- Aesop on hiring a professional
- Aesop on design contests
- Aesop on client focus (this post)
- Aesop on giving critiques
- Aesop on kindness
Image via Thinkstock
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3 appreciated comments on “Aesop on client focus”
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Absolutely! You really need to make sure that each client has your full attention and find ways to keep them satisfied.
This is perfect. It’s always easy to forget about a client when another, more interesting client comes along, however all clients should be treated equally and require 100% of your attention. A lot of business comes via word of mouth and failing to look after one client could have potential consequences later on down the line.
Haha it was our favourite story in school… and after the story our teacher used to ask what lesson have you got from this story… and the answer was… be satisfied with whatever you have… and now the same story fits in our business also…