I'm a graphic designer and writer in Northern Ireland. Welcome to my blog.


I’m a graphic designer and writer who specialises in brand identity design.

David Airey

Self-employed since 2005, I work from my studio in Northern Ireland where I design with companies of all sizes all over the world.

Clients include the BBC, Yellow Pages, blinkbox, Rupp, Asian Development Bank, Berthier Associates, and many others.

My first book, Logo Design Love: A Guide to Creating Iconic Brand Identities, is a bestseller in Amazon’s branding category, and is available in ten languages.

“Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”

People are often kind enough to share thoughts about working with me.

View a sample of design projects in my portfolio (new site, November 2014).

“We have been very impressed by David’s ability to literally read our minds and deliver a corporate identity which perfectly symbolizes our vision and conveys the stylish, elegant and modern image we needed to sustain the international development of our company.”

My second book, Work for Money, Design for Love, went on sale in November 2012 (now in seven languages).

I’ve appeared in magazines and books including Creative Review, Computer Arts, Esquire, HOW Magazine, Digital Arts, LogoLounge

The pages of my design blogs Logo Design Love and Identity Designed (and the one you’re on) are viewed more than 1,000,000 times each month.

“I recommend David unequivocally and would hire him again in a heartbeat.”

If your business needs a new or refreshed brand identity it’d be a pleasure to talk.