A book by its cover

Logo Design Love book cover

The front cover and spine are final, and it’s just the back cover that needs a final check by my editor. You can download the full size PDF here.


Update: 26 November 2009
I’ve updated the back cover with a very welcome quote from iconic designer Tom Geismar. See the new cover spread here.


When asked if I wanted a matte or gloss finish, I chose matte, and asked if I could have the word “DESIGN” embossed. Waiting for confirmation.

With a little help from Photoshop I created a digital mock-up showing how it’ll look once printed and bound.

Logo Design Love book cover

It’s getting very close.


Update: 19 December 2009
You can download a full chapter from the book here, for free.


81 responses

  1. Great job with the Photoshop pic. I’ve been keeping my eyes on your content to find out when’s the publishing date. I was hoping I could catch a copy for Christmas? Good luck! –Paul

  2. Very nice, but I’m sad to see Canadians are being gouged on the price. Our dollar has been pretty much at parity with the USD for the last couple years.

  3. I’m unsure of the exact release date, Paul, but the original plan was to have the book on shelves before Christmas. I aim to have all production files passed to my publisher by the end of this week / start of next.

    Emy, there’s no thoughts to translate it. That’ll depend on sales, I guess.

    About any price difference between the United States and Canada, I believe the cost of warehousing in another country comes into play, but as I don’t set the figures I can’t say for sure.

    Thanks very much for the kind words, everyone!

  4. Congratulations, David! I will definitely be looking for a copy to add to my book collection. You’re right on time with my father’s Spanish book, he hopes to have his on shelves by Christmas as well.

  5. Congratulations David!! cant wait till its out in the market to get my own copy to add to my collection.. Love the cover design, so simple & eye-catching.. Your progress is one to look at and admire, keep us inspired!!

  6. Nice and clean. However, I read it as “love logo design love” because of the heart icon before the word “logo”. I guess it’s because I am very familiar with Milton Glaser’s “I love NY” logo -dp

  7. Preordered the book last night, looking forward to reading it and hopefully putting together a review.

    About the Canadian price difference, as of right now, there is a $3 difference between amazon.com and amazon.ca so it’s not too bad. But where’s the link to amazon.ca on the book’s website for us Canadians ;)?

  8. Talk about a nice reception! Brilliant. I just hope the content lives up to expectations.

    Omar, my best to your father for getting his book launched on time.

    Sampath, Andrea, I should’ve mentioned in the post (rather than just in comments)—hoping to have the book released by Christmas, but as I don’t have a specific date, I can’t say for sure. I believe it’s to be stocked in the major US brick and mortar stores, so I hope someone will take a little on-shelf pic for me when the time comes, as a memento.

    David, a review sounds great. Constructive criticism is, as always, very appreciated, too.

    Nancy, Erik, and everyone else who has taken time out to comment, thanks so much for the support! I’m now in the process of uploading the completed artwork to my publisher’s FTP site, where it’ll be pulled for production. Fingers crossed there are no preflighting hiccups.

  9. Fantastic choice with Matte. Glossy cover tend to take a lot less damage than matte. To be honest, I thought that picture was an actual book and I got really excited.

    Haha, looking forward to the release!

  10. Hey, I like the idea of use of digital mockup to check out the looks of the finished book :-) really fantastic idea …. sure I will suggest to one of my friend who works in local publication house :-) Mahesh

  11. Publishers know a lot more about cover creation than authors, so they don’t listen to author’s input. They know what sells books. They hire the illustrator, so I’m not sure how the friend of a commenter got to draw his own cover.

  12. You know what they say, Lee, “Two books are better than one.” Cheers, buddy.

    Amanda, I’m sure there’ll be a reader giveaway after I get my hands on a few copies (inclusive of personal message from the author, for what it’s worth).

    Well said, Mark. I logo certainly isn’t just for Christmas.

    Hey Doug, I don’t mind you giving away all my ideas. After all, most of them are already in the book.

    Thanks a lot, everyone. Do excuse me for not replying individually. I’m getting ready for a hospital appointment to see if I can sort out these tension headaches. See what the consultant says.

    Until later.

  13. Looks great! I was actually tempted to print it out and get out the bone scorer! (Too much time on my hands you say? Actually not at all!)

    I wonder what your self portrait on the back cover would look like smaller, so that it only goes about half way the length of the text next to it, or perhaps the text wraps around the image. Or the image is larger to line up with the block of text. I don’t know that is the one thing that I can’t seem to wrap my head round.

    Otherwise very nice, that black strip at the bottom is yum! Me likey.

  14. I love the simplicity of the cover design and the title, it promises a timeless look at brand identity and as we know a good logo stands the test of time. All the best Peter

  15. Hi David,

    Love reading the posts and excited about the book, have you not thought about Spot UV rather than embossed? I always like Matt Lamniated finishes with a nice touch of Spot UV.

    Looking good though.

    Dan, UK

  16. Nice cover, simple and effective, like any good logo should be. If the content matches the cover it will be a great book. One small thing, wouldn’t it be better to have the text justified on the back cover?

  17. Congrats on the book being almost finished… i have a near breakdown towards the end of all my book projects but then I’m always happy to have it in my hands at the end!

  18. Hey Ebi, the photo was a tough one, and I wasn’t sure about including it. I don’t know what you mean by having the image smaller and half the length of the text beside it, but I did try wrapping the text. It looked off when there was just a line and a half shown below. I can’t take credit for the black strip. It was a necessary inclusion, along with the three parts at the foot of the back and the logo on the spine.

    Good question, Daniel. I’m waiting for news about either embossing the DESIGN text or spot varnishing the entire logo on the front. I have a different book that shows the word “design” embossed, and it adds a nice touch to the otherwise plain inside-front cover.

    Thank you.

  19. Looks great. As an editor, though, I would remove the redundant word ‘from’ from the front cover. Also, it is really necessary to tell people the book is ‘modern-looking’?

  20. I’m not sure about PayPal, Mark. Credit cards, yep, but PayPal, you’ll have to check the bookstore sites.

    Tara, I think you’re right. There’s no need to call the book ‘modern-looking’. That was added by my editor, along with some more of the back cover text (perhaps in conjunction with the sales and marketing team).

    The ‘from’ on the front cover was talked about, but in the end we decided to leave it.

    Brian, I’ve asked if I can give a chapter away as a free download, and am waiting to hear if that’s possible. There was a Seth Godin video I watched recently in which he talks about sales tips he uses.

    Thanks, Marc and Matthew.

  21. David,

    Thanks for the reply on an earlier post I made on my agency’s site regarding both this site and Logo Design Love — again, excellent resources for creative professionals. I’m looking forward to your book!

  22. Hi David,

    Hope your having great start to the New Year. Wish you all the best and just to drop you a message The book is ordered and I cant wait to see it.

    Take care

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