To write a great blog post it must consist of the following.
Tell us a story
If you’re like me, you don’t read blogs like you would an essay (i.e., half-asleep). You read blogs because they’re personal. You get to know the author in a way that isn’t shown in academic writing. Brian of Copyblogger writes a timely post to back this up: Tell a Tantalizing Story.
Address your readers
Don’t forget who you’re writing for. People will return to your blog because you’re speaking to them and not simply writing a diary. The more you can relate your words to those who are reading, the more they’ll appreciate what you’re doing and ultimately the more blogging success you’ll have.
Spend time on your headlines
The best headlines are not just written for Google or Digg. Besides, getting on the front page of Digg isn’t all it’s cracked up to be.
I’ve previously written about how to improve your headlines.
A post with images is much more appealing than one entirely consisting of text. It’s more likely to be read from start to finish and can help you remember content.
Optimise images for the web so you don’t use unnecessary bandwidth. Stay clear of cheap looking clipart too — it can devalue your blog. Photographs are ideal, and illustrations can be equally effective.
Char from Essential Keystrokes writes about Thirteen Things Every Website Needs and has this to say about images:
A picture is worth a thousand words and a well-placed picture or graphical element will save your website from eternal loneliness.
This is an important point to help prompt comments. There are other things you can do, such as install the subscribe to comments plugin, but if you don’t ask a question you can’t really expect a response. People might read your post, agree, and move on, but if you take the time to ask something you’d be surprised how effective it can be.
Give your own opinion
Splogs (spam blogs) are rife. There’s enough duplicate content on the internet to reach from here to the sun in manuscript form (maybe).
Don’t add to it.
If you find something worth writing about, and it’s already documented on another blog, add your own spin. Do a little research and combine a few stories along with your own comments as you go. It’s so much more interesting than a simple regurgitation, and you’ll keep people returning to read your thoughts again and again.
Blog tips elsewhere
Dawud shares his insight. Ben makes a great point of writing in bite size chunks. Leo adds the importance of cutting out what isn’t necessary. Mike writes a nice piece asking, “Do You Sound Like Your Blog?“.
What have you done recently to improve your blog publishing?