firebubble, I agree that Lubalin’s logo is in a different class, though I was never too keen on the size of the strapline. Perhaps at magazine masthead size it would be absolutely fine. In fact, I’d say it would.

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Interesting story. Thanks for sharing. I smiled when I saw the part about a shell being something your client’s wife wanted.

Chelle,

Thanks for visiting, and commenting on my Logo Design Love site. Good of you to take the time.

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I just re-read the bit you did on similar logo designs. It reminded me of a client I had a few years back. He was an accountant and wanted a shell in his logo design. I don’t remember the exact reason now but it was something his wife wanted. He then produced this massive sheet of paper with different shell designs that the oil company Shell had trademarked. There must have been over fifty on that sheet and they pretty much covered every shell look you could imagine pretty much stopping anyone else having a shell in their logo design.

This got us on to discussing trademarks and the fact that you can pretty much trademark anything. The problem with this kind of mark is that it can be weak legally and if challenged in court can be overturned. So having the mark does not mean it won’t be challenged. Anyway, I digress. Who fancies taking on Shell.

Looking forward to the next 6 months David. Well done again.

Simon

Thanks very much.

Steve,

Classic styles indeed. :)

Lauren,

Nice idea with the ideal opportunity to link to the iconic logo designers site, and thanks a lot for your post suggestions / questions. That 100 unused logos piece is a great feature, and although I’ve read it before, I enjoyed your prompted re-visit.