Comments on: 5 useful logo design tips

By: Gail Payne

Gail Payne — Wed, 13 Jan 2010 22:17:35 +0000

Hi,
Thanks for the tips on designing great logos, very helpful.

By: Chris

Chris — Wed, 21 Oct 2009 15:43:08 +0000

I guess there’s no point in finding more logo design resources elsewhere because the sources here couldn’t be more comprehensive. I like the idea that the design process is done systematically. Thanks for all these.

By: Corey Freeman

Corey Freeman — Sun, 02 Nov 2008 20:42:36 +0000

Great article! I especially agree with points #1 and 2. If you don’t know the purpose of your logo or how it should function, then you’ll never get past planning stages to establish any real kind of branding. I don’t have my own logo design process, but I should start working on one, haha.

By: George

George — Fri, 24 Oct 2008 10:04:43 +0000

In this article the keyword “logo” appears 50 times and the keyword “design” 28 times. (and that’s not counting the comments).

Amazing !

By: firebubble - logo design

firebubble - logo design — Mon, 13 Oct 2008 14:28:21 +0000

I agree with minxlj, people often use the nike logo to belittle logo designers and their importance in creating a strong identity / brand for a business. I just wish I had thought of it!

By: David Airey

David Airey — Wed, 30 Jul 2008 10:04:12 +0000

Emjay, Jeff, minxlj,

Thanks for commenting on Jacob’s article. minxlj, I agree about the Nike logo cost. It was also a long time ago, and as far as I’m aware, the payment was for a sketch (which looks different in form to the logo you see today).

By: minxlj

minxlj — Tue, 29 Jul 2008 11:21:42 +0000

The fact that Nike got such a legendary identity for so little money, and that people keep on mentioning how much it costs, gives cause to unreasonable clients who think they can pay us way too little for our work. They don’t understand its true worth – Nike got lucky with a successful mark from a talented designer whom they paid way too little, but also over time they put millions & millions of dollars into the branding and marketing of that simple mark. A logo can be utterly stunning, but if it’s not branded and carried through correctly it will mean nothing.

I love the tips overall – No.1 & 2 should be mandatory for all CLIENTS too :-) And the ‘phallic’ mistakes – I’ll bet there are some mortified designers out there now. (LOL – always get someone to cast a fresh eye over it, just in case!!) Great stuff.

minxlj’s last blog post…7 Random Things (or, A Designer’s Favourites)

By: jeff dean

jeff dean — Tue, 08 Jul 2008 07:50:49 +0000

really..really great tips and very useful…
thanks alot.

By: Emjay

Emjay — Mon, 07 Apr 2008 14:38:06 +0000

Great article! My students are enjoying the fact that you reinforce what we talk about in class.

As for the IE6 issue, IE6 isn’t compatible with the new CSS created in Dreamweaver CS3. I had a client who was unhappy about the problem it created (and it was driving me nuts trying to figure it out) and the only solution was an upgrade to IE7 or redesign the entire site downward. It’s hard to keep all of this straight!

emjay

By: David Airey

David Airey — Wed, 20 Feb 2008 09:57:14 +0000

Gilberto,

Thanks very much for the correction. I’ve updated the post.