The turn of the year is usually a time for reflection. We see “best of the year” this, “the year’s top” that, so to add a little slice of my own, here follows what I consider the 10 most notable logos of 2009.
Five of my least favourite
“Why would any brand want to own PB? Including and especially Packard Bell. PB doesn’t bear Packard Bell. Packard Bell bears Packard Bell. There doesn’t appear to be any inherent value in owning PB. PB as a symbol is as superficial and redundant as the gloss effect throughout the new branding.”
“The famous Oscar Wilde quote comes to mind “All Art is Quite Useless. So is a Flower.”
“It doesn’t help at all that the new logo is no better at all than the old one, it’s simply rearranging the deck chairs on this logo Titanic.”
“It looks like an exploded slinky which has no relevance whatsoever to it’s location.”
“Which logo design contest web site did they outsource this project to?”
Five of my favourite
“It’s memorable, different, out-of-the-box, and although a dramatic departure from Scher’s other Lincoln Center identities, it manages to fit right in.”
“An amazing logo that will be relevant for years to come.”
“The logo is refreshed without being unrecognisable from it’s well known predecessor. The identity system is very nice, and positions Pfizer, visually and tonally, as an innovative leader.”
“Powerful and solid. The color choice reinforces the strong design and feeling of remembrance.”
“Very appropriate use of symbols as type. Without even reading the synopsis I could identify the industry.”
Special thanks to Armin Vit for his identity design features.